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CRM and business systems
CRM and business systems built around your processes: clients and deals, contracts and invoices, inventory and costs, money and role-based access.
We design CRM and business systems around the processes of a particular company: clients, deals, documents, inventory and money in one database. Each employee sees their part: a craftsman and a storekeeper work with orders and stock but do not see cost price and margin.
Why build your own CRM if a ready-made one costs 10,000 roubles?
A ready-made CRM sets its own way of working, and the company adapts to it. Your own system follows the way the company already works and belongs to it, together with the code, the data and the server.
Your way of working
At GORONO a contract is assembled from the deal with the amount in words and correct Russian grammar, and every case shows whose move it is. At the Derzhis Menya workshop an order has three lines: payment, making and delivery, and an unpaid order is not taken into work.
One database instead of several services
GORONO keeps the CRM, case management, documents, bank and accounting, client and lawyer portals, the bot and the site in one system. Data is entered once and is not copied from program to program.
No fee per user
A ready-made CRM subscription is paid every month and grows with the number of employees. The Doch Sadovnika software runs on the studio’s own server without a subscription fee, and GORONO owns its code, data and domain.
Everyone sees their part
At Derzhis Menya the craftsman and the storekeeper work with orders and stock but do not see cost price, margin and tax. A GORONO lawyer sees only their own clients, without their phone numbers and emails.
Calculations for your business
The cost of a bouquet with a share for trimming and wilting at Doch Sadovnika, the profit of an order by each sales channel at Derzhis Menya, the simplified tax and month closing at GORONO.
Links with your programs
At GORONO the bank statement arrives every hour and payments find their deal by themselves. A beauty salon chain keeps booking and payments in YCLIENTS, and the booking journal data goes into the client card by itself.
When a ready-made one is enough. If sales follow an ordinary funnel, there are a few employees and the program does not have to be linked with anything, a ready-made subscription is usually enough. If we see that when studying the task, we will say so.
- Price
- from 150,000 RUB
- Timeline
- from 1 month
What is included
Clients and deals
A client is added by tax number, a deal is assembled from a service list, and requests from the site and the bot become deals at once.
Contracts, invoices, acts
A contract is assembled from the deal data with the amount in words and correct Russian grammar, an invoice comes with a QR code for payment.
Money and accounting
The bank statement loads every hour and payments find their deal by themselves. Plan and actuals, tax, month closing.
Inventory and cost price
Materials are stored in batches at purchase price and written off by recipe when an order goes into work. Roses got more expensive - the cost of every bouquet with roses is recalculated.
Repeat visits
Every procedure has its own visit rhythm, the reminder goes out by itself, and the old client base is reviewed to bring back those who left.
Roles and access
The director, logisticians, storekeepers, sellers and suppliers work in one system, and each sees only their own slice of data.
How we work
- 01
Analysis
We study processes, data and the points where value is lost, and fix the result we are working towards.
- 02
Architecture and prototype
We design the system and build the first version on your real data. Stages and cost are agreed before work begins.
- 03
Pilot
We launch in one area. Every stage is checked in a test version before it goes into operation.
- 04
Scale and support
We connect the remaining areas, take responsibility for how the system runs and keep developing it.
Case studies
Apex Loop
Our own product: loyalty cards and tickets in Apple Wallet and Google Wallet, an owner's dashboard, checkout scanner, promotions, influencers and card messages.
GORONO
A legal firm's own system: CRM, proposals, contracts, invoices and acts, bank and accounting, client and lawyer portals, a bot and a site that brings leads.
LIMA
A licensed massage school's website: programmes with hours and prices, the legally required section, a low-vision version and an admin panel for the school.
Derzhis Menya
A dog gear workshop: an online shop and its own accounting system. Batch-based stock, materials written off by recipe, profit on every order in every sales channel.
Doch Sadovnika
A flower studio's own software instead of a subscription: storefront, a bouquet posted from the phone in a minute, cost price, customers, money and a bot.
Dom Fogel
Country house website for short stays: seasonal galleries, availability calendar, bookings to the owner in Telegram, sync with listing sites, no booking fee.
Articles on the topic
Accepting payments on your website: cards, fast bank transfer, invoice QR codes and receipts
How to set up accepting payments on a website in Russia: card and fast bank transfer with receipts, invoice QR codes for companies, paid consultations.
Marketplace integration: orders, stock and prices in one system with your warehouse
What to pull from a marketplace and what to send back, when a 1C module is enough and when you need your own link, and where sellers lose money without one.
CRM for a small business: a subscription or your own system - how to do the maths
When a ready-made CRM on subscription is enough for a small business, and when per-user fees and add-ons cost more than your own system. With examples.
Frequently asked questions
When do you need your own CRM rather than a subscription?
When processes do not fit the template of a ready-made product or the data is spread across several services. A beauty salon chain is moving from amoCRM to its own system linked to YCLIENTS, which keeps booking, payments and staff.
How much does a CRM cost?
Development starts from 150,000 RUB and takes from 1 month. The final price depends on the sections, roles and links with other systems: stages and cost are agreed before work begins, after we study the task, and the first version is built on your real data.
Can the CRM work with 1C, the bank and other software?
Yes. In the GORONO system the bank statement arrives every hour, a client portal takes equipment and licences from 1C:ERP, and at Fogel House availability is synced with Avito and CIAN.
Where is the data stored?
The system can run on your own server. That is how the software of the Doch Sadovnika flower studio and the system of a B2B marketplace with its own separate server work.
Discuss your task
Tell us what you need - we will suggest how to build it and what the first step is.
- 01Analysis
We study processes, data and the points where value is lost, and fix the result we are working towards.
- 02Architecture and prototype
We design the system and build the first version on your real data. Stages and cost are agreed before work begins.
- 03Pilot
We launch in one area. Every stage is checked in a test version before it goes into operation.
- 04Scale and support
We connect the remaining areas, take responsibility for how the system runs and keep developing it.





